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Health Fitness Management-2nd Edition

ISBN: 9780736062053

Autor: Mike Bates

Editora: HUMAN KINETICS

Número de Páginas: 400

Idioma: Inglês

Data Edição: 2008

91,30 €101,44 €
Poupa: 10,14 € | desconto de 10,0%

Health Fitness Management, Second Edition, provides an in-depth picture of the varied and rewarding role of the health and fitness club manager. With contributions from leading experts in the fitness industry, several new chapters, a more practical emphasis, enhanced features, and the addition of instructor resources, this second edition is the most authoritative and field-tested guide to management success.
Introducing the Health and Fitness Industry
Mike Bates

Part I. Human Resources

Chapter 1. Recognizing the Importance of Leaders and Managers
Jane Riddell
Chapter 2. Understanding Organizational Design
Scott Lewandowski
Chapter 3. Recruiting the Best Staff for Your Facility
Kevin Hood
Chapter 4. Training and Developing Staff
Brenda Abdilla
Chapter 5. Managing Staff Performance
Bud Rockhill
Chapter 6. Compensating Your Employees
Mike Bates

Part II. Member Recruitment, Retention, and Profitability

Chapter 7. Marketing Your Facility
Casey Conrad
Chapter 8. Increasing Sales
Karen Woodard
Chapter 9. Focusing on Customer Service
Terry Eckman
Chapter 10. Retaining Members Through Program Management
Sandy Coffman
Chapter 11. Generating Revenue Through Profit Centers
Cheryl Jones

Part III. Operations and Facility Management

Chapter 12. Understanding Financial Management
Mike Bates
Chapter 13. Addressing Health and Safety Issues
Mike Greenwood and Anthony Abbott
Chapter 14. Maintaining Your Facility
Anthony Abbott and Mike Greenwood
Chapter 15. Choosing the Right Equipment
Mike Bates
Chapter 16. Understanding Legal Issues
John Wolohan

Part IV. Evaluations and Future Trends

Chapter 17. Evaluating Your Operation
Dave Hardy
Chapter 18. Looking Toward the Future
Mike Bates
Mike Bates is the owner of Refine Fitness Studio located in Windsor, Ontario. Bates has worked in a variety of positions in the fitness industry, including sales, front desk, personal training, and management. He was recognized as one of the top sales managers and for achieving one of the highest retention levels at Good Life Fitness in Canada.

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