Go behind the scenes with your insider’s access to the high-pressure, high-stakes business of professional sport.
In Beyond the Scoreboard, Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC and host of PBS Nightly Business Report’s “Beyond the $coreboard,” and Horrow Sports Ventures’ vice president Karla Swatek take you to the boardrooms, negotiating tables, and executive suites of sport’s most influential powerbrokers.
Beyond the Scoreboard tackles sport’s hot-button topics head on. You’ll see
how sponsors measure return on investment with sport organizations;
how pro teams negotiate with governments to make a stadium deal;
the effect of the sport facility building boom on teams’ bottom lines;
how sport agents try to maximize the value of their in-demand clients; and
the effect on teams and fans of revolutionary changes in modern ticket selling.
Whether you are one of the millions of people who play fantasy sports or you just want to know more about how your favorite teams determine their strategies, you’ll learn how the experts make deals happen.
And with engaging sidebars and exclusive interviews from the most powerful figures in sport, including Roger Goodell, David Stern, Brian France, and Gary Bettman, you’ll gain expert analysis from people who have played leadership roles in some of the most intense negotiations and lucrative business deals in sport history.
There’s nobody better equipped to explain what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage than Rick Horrow, the Sports Professor. In Beyond the Scoreboard, Horrow and Swatek provide you with an all-access pass to the multibillion-dollar world of professional sport.
Chapter 1. The Mega-Master Super Series XLXL
Meet the Commishes Roger Goodell, National Football League
Chapter 2. Remote-Controlling What You See on Sport TV
Chapter 3. Not Far From the Madden-ing Crowd
Meet the Commishes David Stern, National Basketball Association
Chapter 4. The Big Labinski
Chapter 5. The Government Gets Into—and Out Of—the Game
Chapter 6. So You Wanna Own a Sport Team?
Meet the Commishes Gary Bettman, National Hockey League
Chapter 7. One Union Under Center
Chapter 8. Sport Sponsorship 101
Meet the Commishes Brian France, NASCAR
Chapter 9. Ticket to the Future
Rick Horrow is the leading expert in the business of sport as the architect of over 100 deals worth more than $13 billion. The CEO of Horrow Sports Ventures (HSV) hosts “Beyond the $coreboard” on the Nightly Business Report and serves as a sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC. As the leading commentator on sport business and as a well-connected entrepreneur, he has access to many of the top names in sport, including commissioners, owners, general managers, coaches, and athletes. His clients have included some of the biggest organizations and companies in the world of sport and business: NFL, MLB, NASCAR, PGA, Great White Shark Enterprises, Cisco Systems, Golden Bear International, Enterprise Rent-A-Car, LPGA, and MLS. Horrow is nicknamed the Sports Professor thanks to his time spent as a visiting expert on sport law at Harvard Law School.
Karla Swatek is vice president of Horrow Sports Ventures. With Horrow, Swatek pens a weekly column on sport business for Bloomberg Businessweek. She has worked on book projects with Ken Blanchard, Peter Ueberroth, former USC football coach John Robinson, and Robert Hagstrom (The NASCAR Way), as well as business leaders like Anthony Smith (The Taboos of Leadership).